Friday, March 26, 2010

Save the Frontier Spokesanimals!

There’s a fight on in Denver to save some of the airline industry’s most lovable spokesmen – make that, spokescritters.

“Save our animals, save our tails!” chanted a group of Frontier Airlines employees and supporters Thursday, as they marched through downtown Denver.

They were rallying in an effort to save the colorful animals that adorn the tails of Frontier’s planes.

Recently, Republic Airways – owner of Frontier – said it would move towards a ‘unified’ brand for both Frontier and Midwest Airlines (its other acquisition last year).  That’s raised fears that the familiar Frontier animals will soon disappear from Frontier jets.
But the animals have taken on a life of their own, thanks to Frontier’s award-winning commercials featuring the animated animals.

Aviation consultant Mike Boyd tells the Denver Post it would be a mistake for Republic to cast the Frontier name and animals aside, pointing out the airline’s brand loyalty.

Frontier is the second biggest carrier in Denver, behind United, which maintains a large hub at Denver International Airport.

If you’re in Southern California, you can see Frontier’s animals at LAX, where the airline has about a half-dozen flights a day.

(Photo, top right: Denver rally, courtesy Denver Post)

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